Jeff Stelling and Craig Burley may not be its biggest fans but we prove how Expected Goals (xG) can be used to find value tips and actually beat the bookies.
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Why Raheem Sterling represents outstanding value in the Top England Goalscorer betting market at the 2018 World Cup.
How to identify a value football bet When assessing any football match, your starting point should always be total goals and goal supremacy. You need to have some form of ….
Football Betting Tips – Betting Industry insights as well as bringing you a series of articles emphasizing the key element to successful betting – value.