What is BetFred ?
BetFred is an online sportsbook that has its headquarters in Gibraltar.
Who are BetFred ?
Back in 1967, a chain of high street betting shops was formed by two brothers – Fred and Peter Done . Of the two, Mr Fred Done became the face of the company, eventually going on to use ‘BetFred The Bonus King’ as a marketing slogan, a phrase which they coined themselves.
BetFred also broke new ground when they paid out ante-post bets on Manchester United winning the league early in the 1997/98 season, only to see Arsenal pip them to the title. The marketing stunt was also repeated in the 2011/12 Premier League season with Manchester City pipping United to the title this time.
Done Bookmakers was rebranded to BetFred in 2004 when their digital platform was launched.